Blogging is one of the most effective online strategies that a business can implement. A blog, when done the right way:
- Establishes your authority as an expert in your industry.
- Engages prospective customers with interesting or informative content.
- Keeps your website routinely updated.
- Helps to enforce the presence of keywords and long-tail key phrases.
You’ve undoubtedly seen business blogs in your online searching for services and goods. The reasons above are why this practice is so incredibly popular. It works! But a blog only works for your business if you know how to make it appealing to your intended customer base. In this handy guide, we’ll give you some pointers for building an effective business blog.
Create Blog Entries for Specific Segments of Your Audience
While general blog posts about your industry are certainly informative (and therefore useful), you should also make a point to post about specific areas of your industry. This helps to specialize your focus, if only for a single blog entry, to specific groups within your intended audience. When an interested party can find the specific information they’re looking for, they’re going to trust that source.
Think of areas and subjects that relate to the services or goods you provide, if only indirectly, and write about them. This will lead users making more specific searches more likely to find your website’s blog.
Build Cornerstone Content
Cornerstone content should be the spine of your blog. It should be well-written, expertly researched and ultimately useful to nearly every member of your audience. Cornerstone content comes in many forms, from text-based guides to videos or video series. Whatever your chosen format, your cornerstone content should speak volumes about your knowledge of your industry.
You can also make use of cornerstone content by creating backlinks in future blog entries. Refer to the cornerstone content whenever possible within other pieces of website content! This keeps visitors on your website for even longer and helps in showcasing the most prominent piece of information you have on offer.
Make Use of Optimized Video and Images
Images and video are great ways to increase your engagement with your audience and provide a more pleasant online experience. Make sure to use images or videos that you have (or don’t need to obtain) permission for and make sure that they are relevant to the subject matter. Use alt-tags when hosting these visuals so that you can place a bit more focus on the keywords that apply.
Blogging is such an important part of reaching out to the online community and establishing your business as an authority in your chosen subject. Follow the tips above to create the strongest possible blog for your business!
An informative, well-structured and expertly-written blog is an invaluable asset for a website to have. It is a fine way to engage with your audience and bolster a lead’s confidence in your industry knowledge. However, nobody can make use of the information your blog provides if they can’t find the blog in the first place! SEO practices absolutely need to be extended to the blog section of your business website, lest all of the content you’ve carefully cultivated go unnoticed.
It’s all too easy to let SEO fall to the wayside when drafting blog entries, so we’re here to remind you of the time-honored practices that make for a successful blog.
Don’t Neglect the Importance of Keywords
Keyword research applies not only to the business sections of your website, but also to the blog content you post. How are you going to know what people are searching for if you don’t conduct this research? If you’re writing content without optimization, how can you be sure that the people you want to see it actually do? Here are some tips to help you achieve great keyword optimization:
- Use long-tail key phrases that begin with “who,” “what,” “where,” “when,” “how” and “why.”
- Insert the keywords into headers, sub-headers and meta-data.
- Use actionable phrases like “tips,” “tricks” or “hacks,” when applicable.
- Avoid keyword stuffing. Keep your content readable and relevant.
Don’t Stop Writing
To remain relevant, it’s important that a blog be consistently updated with new and optimized content. The more blog posts you have, the better, because Google is more likely to crawl your website and show it on the first page of search engine results. Having a blogging schedule helps tremendously to keep bloggers on-schedule so that they can get the most out of their blogs.
Don’t Write Exclusively Short Blog Entries
Shorter blog entries don’t typically make it to the first page of search engine results. Google won’t rank it at all if the post is 300 words or less, but that doesn’t mean you should stop there. A minimum of 750 words is recommended if you’re looking to truly capture the attention of your audience. Cornerstone content should be longer than this, as the most important piece of content that you could have on your blog.
Blog creation can be easy, but that’s only if you know how to blog the right way. Avoid making the mistakes above and you’ll be off to a great start!