Blogging is one of the most effective online strategies that a business can implement. A blog, when done the right way:
- Establishes your authority as an expert in your industry.
- Engages prospective customers with interesting or informative content.
- Keeps your website routinely updated.
- Helps to enforce the presence of keywords and long-tail key phrases.
You’ve undoubtedly seen business blogs in your online searching for services and goods. The reasons above are why this practice is so incredibly popular. It works! But a blog only works for your business if you know how to make it appealing to your intended customer base. In this handy guide, we’ll give you some pointers for building an effective business blog.
Create Blog Entries for Specific Segments of Your Audience
While general blog posts about your industry are certainly informative (and therefore useful), you should also make a point to post about specific areas of your industry. This helps to specialize your focus, if only for a single blog entry, to specific groups within your intended audience. When an interested party can find the specific information they’re looking for, they’re going to trust that source.
Think of areas and subjects that relate to the services or goods you provide, if only indirectly, and write about them. This will lead users making more specific searches more likely to find your website’s blog.
Build Cornerstone Content
Cornerstone content should be the spine of your blog. It should be well-written, expertly researched and ultimately useful to nearly every member of your audience. Cornerstone content comes in many forms, from text-based guides to videos or video series. Whatever your chosen format, your cornerstone content should speak volumes about your knowledge of your industry.
You can also make use of cornerstone content by creating backlinks in future blog entries. Refer to the cornerstone content whenever possible within other pieces of website content! This keeps visitors on your website for even longer and helps in showcasing the most prominent piece of information you have on offer.
Make Use of Optimized Video and Images
Images and video are great ways to increase your engagement with your audience and provide a more pleasant online experience. Make sure to use images or videos that you have (or don’t need to obtain) permission for and make sure that they are relevant to the subject matter. Use alt-tags when hosting these visuals so that you can place a bit more focus on the keywords that apply.
Blogging is such an important part of reaching out to the online community and establishing your business as an authority in your chosen subject. Follow the tips above to create the strongest possible blog for your business!