An informative, well-structured and expertly-written blog is an invaluable asset for a website to have. It is a fine way to engage with your audience and bolster a lead’s confidence in your industry knowledge. However, nobody can make use of the information your blog provides if they can’t find the blog in the first place! SEO best practices absolutely need to be extended to the blog section of your business website, lest all of the content you’ve carefully cultivated go unnoticed.
It’s all too easy to let SEO fall to the wayside when drafting blog entries, so we’re here to remind you of the time-honored practices that make for a successful blog.
Don’t Neglect the Importance of Keywords
Keyword research applies not only to the business sections of your website, but also to the blog content you post. How are you going to know what people are searching for if you don’t conduct this research? If you’re writing content without optimization, how can you be sure that the people you want to see it actually do? Here are some tips to help you achieve great keyword optimization:
- Use long-tail key phrases that begin with “who,” “what,” “where,” “when,” “how” and “why.”
- Insert the keywords into headers, sub-headers and meta-data.
- Use actionable phrases like “tips,” “tricks” or “hacks,” when applicable.
- Avoid keyword stuffing. Keep your content readable and relevant.
Don’t Stop Writing
To remain relevant, it’s important that a blog be consistently updated with new and optimized content. The more blog posts you have, the better, because Google is more likely to crawl your website and show it on the first page of search engine results. Having a blogging schedule helps tremendously to keep bloggers on-schedule so that they can get the most out of their blogs.
Don’t Write Exclusively Short Blog Entries
Shorter blog entries don’t typically make it to the first page of search engine results. Google won’t rank it at all if the post is 300 words or less, but that doesn’t mean you should stop there. A minimum of 750 words is recommended if you’re looking to truly capture the attention of your audience. Cornerstone content should be longer than this, as the most important piece of content that you could have on your blog.
Blog creation can be easy, but that’s only if you know how to blog the right way. Avoid making the mistakes above and you’ll be off to a great start!